SOCK DRAWER
SOCK DRAWER
fall 2019
What could possibly be more novelty than novelty socks? Maybe the box in which they arrive. The inspiration for this concept was Hello Socks, a brand of Swedish novelty socks. Their boxes are fun but didn’t quite match up to the absurdity of the actual item. The box proposal has legs that can be popped out and a handle, so the box itself can actually be transformed into a little dresser for just (3 pairs of) novelty socks.
fall 2019
What could possibly be more novelty than novelty socks? Maybe the box in which they arrive. The inspiration for this concept was Hello Socks, a brand of Swedish novelty socks. Their boxes are fun but didn’t quite match up to the absurdity of the actual item. The box proposal has legs that can be popped out and a handle, so the box itself can actually be transformed into a little dresser for just (3 pairs of) novelty socks.
C-Bright Putty Primer
Spring 2022
e.l.f. Cosmetics
e.l.f. Cosmetics are known for their primers, so the addition of a new Holy Grail to that lineup was a big responsibility to take on. Without breaking the bank or interrupting the preexisting visual language, how do we communicate that this is new, it's efficacious, and it's luxe? After many (many) rounds of exploration, we decided to keep it simple and let the art direction speak for itself.
Along with the release of the new primer, we also decided to revamp the Putter Primer Applicator & Brush, which allowed me to put my 3D modelling knowledge to work.
Roles included:
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Typography, layout, and dieline creation
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Material & color selection (primary and secondary packaging)
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3D modelling & prototyping for product
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Production management and collaboration
Product imagery courtesy of e.l.f. Cosmetics.
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