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Image credit: e.l.f. Cosmetics

C-Bright Putty Primer

 

Spring 2022

e.l.f. Cosmetics

e.l.f. Cosmetics are known for their primers, so the addition of a new Holy Grail to that lineup was a big responsibility to take on. Without breaking the bank or interrupting the preexisting visual language, how do we communicate that this is new, it's efficacious, and it's luxe? After many (many) rounds of exploration, we decided to keep it simple and let the art direction speak for itself.

Along with the release of the new primer, we also decided to revamp the Putter Primer Applicator & Brush, which allowed me to put my 3D modelling knowledge to work.

Roles included:

  • Typography, layout, and dieline creation

  • Material & color selection (primary and secondary packaging)

  • 3D modelling & prototyping for product

  • Production management and collaboration

Product imagery courtesy of e.l.f. Cosmetics.

Image credit: e.l.f. Cosmetics
Image credit: e.l.f. Cosmetics
Image credit: e.l.f. Cosmetics
Image credit: e.l.f. Cosmetics
Image credit: e.l.f. Cosmetics
Image credit: e.l.f. Cosmetics
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