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C-Bright Putty Primer
e.l.f. Cosmetics are known for their primers, so the addition of a new Holy Grail to that lineup was a big responsibility to take on. Without breaking the bank or interrupting the preexisting visual language, how do we communicate that this is new, it's efficacious, and it's luxe? After many (many) rounds of exploration, we decided to keep it simple and let the art direction speak for itself.
Along with the release of the new primer, we also decided to revamp the Putter Primer Applicator & Brush, which allowed me to put my 3D modelling knowledge to work.
Typography, layout, and dieline creation
Material & color selection (primary and secondary packaging)
3D modelling & prototyping for product
Production management and collaboration
Product imagery courtesy of e.l.f. Cosmetics.
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