SOCK DRAWER
SOCK DRAWER
fall 2019
What could possibly be more novelty than novelty socks? Maybe the box in which they arrive. The inspiration for this concept was Hello Socks, a brand of Swedish novelty socks. Their boxes are fun but didn’t quite match up to the absurdity of the actual item. The box proposal has legs that can be popped out and a handle, so the box itself can actually be transformed into a little dresser for just (3 pairs of) novelty socks.
fall 2019
What could possibly be more novelty than novelty socks? Maybe the box in which they arrive. The inspiration for this concept was Hello Socks, a brand of Swedish novelty socks. Their boxes are fun but didn’t quite match up to the absurdity of the actual item. The box proposal has legs that can be popped out and a handle, so the box itself can actually be transformed into a little dresser for just (3 pairs of) novelty socks.
O FAce Satin Lipsticks
Fall 2021
e.l.f. Cosmetics
A common hurdle drugstore products often face is being seen as “inferior” to the more high-end brands. For e.l.f.’s O Face Satin Lipstick, the design team sought to challenge those assumptions and make a product that could visually hold its own alongside more expensive counterparts. Regarding the external packaging, this involved working closely alongside the company art director to brainstorm a lipstick case that conveyed a sense of luxury. The matte black finish conveys a sense of timeless class, which, when paired with its more avant-garde square shape, gives the overall design a certain elevation. Much like the exterior case, the design of the lipstick itself needed to exude affordable opulence. I modeled the bullets using a combination of Rhino, Illustrator, and SolidWorks, then worked closely with the global production team to produce prototypes.
Roles included:
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3D modeling & prototyping
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Secondary packaging layout & typography
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Collaboration with production team
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Competitive research
Product imagery courtesy of e.l.f. Cosmetics.
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