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Fall 2020

Systems Design

No matter how you skin it, the current state of the leather industry has abysmal environmental repercussions. Does leather production need to continue as a separate process from meat production? And what is it’s potential for material reuse? Nothing Wasted is an initiative advocating for ethical sourcing and upcycling of leather resources. The branding of the initiative leans into the classic imagery of leather goods marketing while personifying the industry behind it. NW establishes a set of resources for conscious consumers,  a reference and guide for companies, and a platform for independent farmers and artisans. The mission is to not only encourage companies to source their materials ethically and sustainably, but also to advocate for the reuse and upcycling of the material.

This project culminated in a website and interactive web tool, as well as an annual report and multiple activations.

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