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PHOEBE

 

spring 2020

Phoebe is a line of refillable natural deodorant. The demographic is young, environmentally conscious, and modern.

Phoebe responds to the need to reduce plastic waste in the cosmetic industry. The case is made of a sturdy food-grade silicone and the deodorant itself comes in cardboard composite tubes. The design of the tube allows for an opening at the bottom and a latch system at the top that allows them to lock directly into the silicone case. Once the tube is locked in, the case works just like a regular deodorant. Once the deodorant is finished, the tube can be removed and the refill can replace it.The refills function on a subscription system. There are three different scents and colors for each one. The cases come in eight (corresponding) colors and can be chosen during the original order.

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