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fall 2019

What could possibly be more novelty than novelty socks? Maybe the box in which they arrive. The inspiration for this concept was Hello Socks, a brand of Swedish novelty socks. Their boxes are fun but didn’t quite match up to the absurdity of the actual item. The box proposal has legs that can be popped out and a handle, so the box itself can actually be transformed into a little dresser for just (3 pairs of) novelty socks.

Sock Drawer Diecut
Mockup Scale Model
Box with Sleeve
Conceptual Diecut
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