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STUMPTOWN BUZZ

 

Spring 2021

Design Management

Coffee is about pleasure. It’s that moment when your hand is warmed by the mug, you raise it to your nose, inhale deeply and then take a sip. That sip is the culmination of years of work, three-thousand mile journeys, and passion. We make that sip perfect. Stumptown represents the quintessential indie coffee experience: self aware, quality-driven, and cool.

To extend the focus of Stumptown as a sustainable, ethical, and artisanal coffee roaster into the realm of alcohol to emulate and marry the experiences of a drink with friends and that first sip of strong coffee in the morning. This extension aims to create a product for social drinkers with the core values of a coffee enthusiast at the forefront. The extension, Stumptown Buzz,  is a luxury offshoot of the brand, shying away from the market of casual hard coffee and delving into the more sophisticated territory of cocktail/ spirits/aperitifs.

Whitespace - Research
Bottles
Labels
Marketing Moodboard
Packaging Moodboard
Lifestyle Moodboard
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