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Spring 2021

Design Management

Coffee is about pleasure. It’s that moment when your hand is warmed by the mug, you raise it to your nose, inhale deeply and then take a sip. That sip is the culmination of years of work, three-thousand mile journeys, and passion. We make that sip perfect. Stumptown represents the quintessential indie coffee experience: self aware, quality-driven, and cool.

To extend the focus of Stumptown as a sustainable, ethical, and artisanal coffee roaster into the realm of alcohol to emulate and marry the experiences of a drink with friends and that first sip of strong coffee in the morning. This extension aims to create a product for social drinkers with the core values of a coffee enthusiast at the forefront. The extension, Stumptown Buzz,  is a luxury offshoot of the brand, shying away from the market of casual hard coffee and delving into the more sophisticated territory of cocktail/ spirits/aperitifs.

Whitespace - Research
Marketing Moodboard
Packaging Moodboard
Lifestyle Moodboard
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